/* =================================================================
   INVISIBLE MEDIA GROUP: core stylesheet
   Editorial / high-contrast B&W with periwinkle accent
   ================================================================= */

/* ---- Reset ---- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;cursor:pointer;background:none;border:none}
ul{list-style:none}

/* ---- Tokens ---- */
:root{
  --black:#0b0b0c;
  --ink:#141416;
  --paper:#f4f1ea;
  --paper-2:#ece7dc;
  --white:#ffffff;
  --blue:#bcc4ee;          /* periwinkle fill */
  --blue-soft:#d7dbf6;
  --blue-deep:#4954b8;     /* accent text */
  --muted:#6c6c70;
  --muted-on-dark:#9a9aa0;
  --line:#ddd8cd;
  --line-dark:#26262a;

  --font-display:'Archivo',system-ui,sans-serif; /* heavy grotesque */
  --font-body:'Inter',system-ui,sans-serif;
  --font-serif:'Playfair Display',Georgia,serif;

  --maxw:1240px;
  --gutter:clamp(20px,5vw,64px);
  --radius:14px;

  --ease:cubic-bezier(.4,0,.15,1);
}

/* ---- Base ---- */
body{
  font-family:var(--font-body);
  color:var(--ink);
  background:var(--paper);
  line-height:1.6;
  font-size:16px;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}

/* paper grain: subtle linen texture on light surfaces */
.grain{position:relative}
.grain::before{
  content:"";position:absolute;inset:0;pointer-events:none;z-index:0;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.45'/%3E%3C/svg%3E");
  opacity:.5;mix-blend-mode:multiply;
}
.grain>*{position:relative;z-index:1}

.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(64px,9vw,128px)}

/* ---- Type helpers ---- */
.display{
  font-family:var(--font-display);
  font-weight:800;
  line-height:.98;
  letter-spacing:-.02em;
  text-transform:uppercase;
}
.eyebrow{
  font-family:var(--font-display);
  font-weight:700;
  font-size:.74rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--blue-deep);
  display:inline-flex;align-items:center;gap:.7em;
}
.eyebrow::before{content:"";width:26px;height:2px;background:currentColor;display:inline-block}
.eyebrow .gh-inline{height:1.5em;width:auto;display:inline-block;position:relative;top:.02em}
.eyebrow.center::after{content:"";width:26px;height:2px;background:currentColor;display:inline-block}
.lead{font-size:clamp(1.05rem,1.6vw,1.3rem);color:var(--muted);max-width:60ch;line-height:1.55}
.on-dark .lead,.on-dark.lead{color:var(--muted-on-dark)}

.h1{font-size:clamp(2.6rem,7vw,5.5rem)}
.h2{font-size:clamp(2rem,4.6vw,3.6rem)}
.h3{font-size:clamp(1.3rem,2.2vw,1.9rem)}

.serif{font-family:var(--font-serif)}
.accent{color:var(--blue-deep)}

/* ---- Buttons ---- */
.btn{
  display:inline-flex;align-items:center;gap:.6em;
  font-family:var(--font-display);font-weight:700;
  font-size:.82rem;letter-spacing:.12em;text-transform:uppercase;
  padding:.95em 1.6em;border-radius:100px;
  transition:transform .25s var(--ease),background .25s var(--ease),color .25s var(--ease);
  border:1.5px solid transparent;
}
.btn .arw{transition:transform .25s var(--ease)}
.btn:hover .arw{transform:translateX(4px)}
.btn-dark{background:var(--black);color:var(--white)}
.btn-dark:hover{background:var(--blue-deep)}
.btn-light{background:var(--white);color:var(--black)}
.btn-light:hover{background:var(--blue);}
.btn-ghost{border-color:currentColor}
.btn-ghost:hover{background:var(--black);color:var(--white);border-color:var(--black)}
.on-dark .btn-ghost:hover{background:var(--white);color:var(--black);border-color:var(--white)}

/* =================================================================
   HEADER
   ================================================================= */
.site-header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  transition:background .35s var(--ease),border-color .35s var(--ease),backdrop-filter .35s;
  border-bottom:1px solid transparent;
}
.site-header .bar{
  display:flex;align-items:center;justify-content:space-between;
  height:74px;
}
.site-header.scrolled,.site-header.solid{
  background:rgba(244,241,234,.82);
  backdrop-filter:saturate(140%) blur(12px);
  border-bottom-color:var(--line);
}
.brand{
  font-family:var(--font-display);font-weight:800;
  text-transform:uppercase;letter-spacing:-.01em;
  font-size:1.02rem;line-height:.92;
  display:flex;flex-direction:column;
}
.brand b{font-weight:800}
.nav{display:flex;align-items:center;gap:clamp(18px,2.6vw,38px)}
.nav a.link{
  font-family:var(--font-display);font-weight:600;
  font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;
  position:relative;padding:4px 0;color:var(--ink);
}
.nav a.link::after{
  content:"";position:absolute;left:0;bottom:-2px;height:2px;width:0;
  background:var(--blue-deep);transition:width .3s var(--ease);
}
.nav a.link:hover::after,.nav a.link.active::after{width:100%}
.nav a.link.active{color:var(--blue-deep)}
.header-cta{display:flex;align-items:center;gap:16px}

.menu-toggle{display:none;width:42px;height:42px;flex-direction:column;justify-content:center;gap:5px;align-items:flex-end}
.menu-toggle span{display:block;height:2px;background:var(--ink);transition:.3s var(--ease)}
.menu-toggle span:nth-child(1){width:24px}
.menu-toggle span:nth-child(2){width:18px}
.menu-toggle span:nth-child(3){width:24px}
body.menu-open .menu-toggle span:nth-child(1){transform:translateY(7px) rotate(45deg);width:24px}
body.menu-open .menu-toggle span:nth-child(2){opacity:0}
body.menu-open .menu-toggle span:nth-child(3){transform:translateY(-7px) rotate(-45deg);width:24px}

/* =================================================================
   HERO
   ================================================================= */
.hero{background:var(--paper);padding-top:140px;padding-bottom:clamp(64px,9vw,112px);overflow:hidden}
.hero .eyebrow{margin-bottom:26px}
.hero h1{margin-bottom:30px}
.hero h1 .thin{
  font-family:var(--font-serif);font-weight:400;font-style:italic;
  text-transform:none;letter-spacing:-.01em;
}
.hero-foot{
  display:flex;flex-wrap:wrap;align-items:center;gap:28px;
  margin-top:38px;padding-bottom:60px;
}
.backed{
  display:flex;align-items:center;gap:12px;
  font-size:.82rem;color:var(--muted);
}
.backed b{font-family:var(--font-display);font-weight:700;color:var(--ink);letter-spacing:.04em;text-transform:uppercase;font-size:.84rem}

/* thumbnail strip */
.thumbs{
  display:grid;grid-template-columns:repeat(4,1fr);gap:14px;
  border-top:1px solid var(--line);padding-top:34px;
}
.thumb{
  display:block;border-radius:10px;overflow:hidden;background:var(--ink);
  transition:transform .35s var(--ease);position:relative;
}
.thumb:hover{transform:translateY(-6px)}
.thumb .frame{
  aspect-ratio:16/9;position:relative;overflow:hidden;background:var(--ink);
}
.thumb .frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.thumb .big{
  position:relative;z-index:2;font-family:var(--font-display);font-weight:800;
  text-transform:uppercase;line-height:.95;letter-spacing:-.01em;
  font-size:clamp(1.1rem,2.2vw,1.55rem);
}
.thumb .big .hl{background:var(--blue-deep);color:#fff;padding:0 .12em;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.thumb .big .hl.red{background:#d13b32}
.thumb .dur{position:absolute;z-index:2;right:10px;top:10px;background:rgba(0,0,0,.7);color:#fff;font-size:.66rem;font-weight:600;padding:2px 6px;border-radius:4px;font-family:var(--font-display);letter-spacing:.03em}
.thumb .cap{padding:12px 13px 14px;background:var(--black);color:#fff;border-top:1px solid var(--line-dark)}
.thumb .cap .ch{font-size:.64rem;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);font-weight:700;font-family:var(--font-display)}
.thumb .cap p{font-size:.82rem;line-height:1.35;color:#f2f2f4;margin-top:4px}
.thumb .cap .views{display:block;margin-top:8px;font-size:.72rem;color:var(--muted-on-dark);letter-spacing:.01em}

/* =================================================================
   GENERIC SECTIONS
   ================================================================= */
.dark{background:var(--black);color:var(--white)}
.dark .lead{color:var(--muted-on-dark)}
.cream{background:var(--paper)}
.cream-2{background:var(--paper-2)}

.section-head{max-width:760px;margin-bottom:clamp(40px,6vw,72px)}
.section-head.center{margin-inline:auto;text-align:center}
.section-head.center .eyebrow::before{display:none}
.section-head .eyebrow{margin-bottom:22px}
.section-head h2{margin-bottom:22px}

/* intro statement block */
.statement .wrap{max-width:1000px}
.statement p{
  font-family:var(--font-display);font-weight:600;
  font-size:clamp(1.5rem,3.4vw,2.7rem);line-height:1.18;letter-spacing:-.015em;
}
.statement p .mut{color:var(--muted)}
.dark.statement p .mut{color:#5e5e64}
.statement .sub{font-family:var(--font-body);font-weight:400;font-size:1.05rem;color:var(--muted);margin-top:28px;max-width:60ch}

/* =================================================================
   CHANNEL CARDS (ecosystem preview)
   ================================================================= */
.eco-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.chan-card{
  background:var(--ink);border-radius:var(--radius);overflow:hidden;
  display:flex;flex-direction:column;
  border:1px solid var(--line-dark);
  transition:transform .4s var(--ease),border-color .4s var(--ease);
}
.chan-card:hover{transform:translateY(-7px);border-color:var(--blue-deep)}
.chan-mono{
  aspect-ratio:5/3;background:var(--paper);
  display:flex;align-items:center;justify-content:center;
  position:relative;border-bottom:1px solid var(--line-dark);
}
.chan-mono .glyph{
  font-family:var(--font-serif);font-weight:900;color:var(--black);
  font-size:clamp(4.5rem,9vw,7rem);line-height:1;letter-spacing:-.04em;
}
.chan-mono .tag{
  position:absolute;top:14px;left:14px;
  font-family:var(--font-display);font-weight:700;font-size:.66rem;
  letter-spacing:.12em;text-transform:uppercase;
  background:var(--blue);color:var(--ink);padding:4px 10px;border-radius:100px;
}
.chan-body{padding:26px 24px 30px;color:#fff}
.chan-body h3{font-family:var(--font-display);font-weight:700;font-size:1.35rem;letter-spacing:-.01em;margin-bottom:12px}
.chan-body p{color:var(--muted-on-dark);font-size:.95rem;line-height:1.55}

/* =================================================================
   STATS BAND
   ================================================================= */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.stats.three{grid-template-columns:repeat(3,1fr)}
.stat{padding:6px 0}
.stat .num{
  font-family:var(--font-display);font-weight:800;letter-spacing:-.03em;
  font-size:clamp(2.8rem,6vw,4.6rem);line-height:.9;
}
.dark .stat .num{color:#fff}
.stat .num small{font-size:.42em;vertical-align:super;font-weight:700;color:var(--blue)}
.stat .lbl{margin-top:14px;font-size:.82rem;letter-spacing:.04em;color:var(--muted-on-dark);text-transform:uppercase;font-family:var(--font-display);font-weight:600}
.dark .stat .lbl{color:var(--muted-on-dark)}
.stats-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:54px;flex-wrap:wrap}
.stats-head h2{max-width:16ch}

/* =================================================================
   POSITIONING SPECTRUM
   ================================================================= */
.spectrum{display:grid;grid-template-columns:1fr 1fr 1fr;gap:0;margin-top:50px;position:relative;border-top:2px solid var(--line-dark);padding-top:0}
.spec-col{padding:34px 24px;text-align:center;position:relative}
.spec-col::before{content:"";position:absolute;top:-7px;left:50%;transform:translateX(-50%);width:12px;height:12px;border-radius:50%;background:var(--muted-on-dark)}
.spec-col.mid::before{background:var(--blue);width:16px;height:16px;top:-9px;box-shadow:0 0 0 6px rgba(188,196,238,.16)}
.spec-col h4{font-family:var(--font-display);font-weight:700;text-transform:uppercase;letter-spacing:.1em;font-size:.9rem;margin-bottom:10px}
.spec-col.mid h4{color:var(--blue);font-size:1.15rem;letter-spacing:.04em}
.spec-col p{font-size:.9rem;color:var(--muted-on-dark)}
.spec-col.mid p{color:#fff}
.spec-ends{display:flex;justify-content:space-between;margin-top:8px;font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:#55555b;font-family:var(--font-display);font-weight:600}

/* =================================================================
   NEXT PHASE
   ================================================================= */
.phase-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.phase{
  border-radius:var(--radius);padding:34px 30px 38px;min-height:300px;
  display:flex;flex-direction:column;justify-content:space-between;
  transition:transform .35s var(--ease);
}
.phase:hover{transform:translateY(-6px)}
.phase.p1{background:var(--white);color:var(--ink)}
.phase.p2{background:var(--blue);color:var(--ink)}
.phase.p3{background:var(--paper-2);color:var(--ink)}
.phase .pn{font-family:var(--font-display);font-weight:700;font-size:.8rem;letter-spacing:.14em;opacity:.5}
.phase h3{font-family:var(--font-display);font-weight:800;text-transform:uppercase;line-height:1.02;letter-spacing:-.01em;font-size:clamp(1.4rem,2.4vw,1.95rem);margin-top:18px}
.phase p{margin-top:16px;font-size:.95rem;line-height:1.55;color:var(--ink);opacity:.82}

/* =================================================================
   QUOTE / BACKED BY
   ================================================================= */
.quote-block{max-width:1000px}
.quote-block blockquote{
  font-family:var(--font-display);font-weight:700;
  font-size:clamp(1.7rem,3.8vw,3rem);line-height:1.12;letter-spacing:-.015em;
}
.quote-block blockquote .q{color:var(--blue)}
.quote-mark{font-family:var(--font-serif);font-size:5rem;line-height:.6;color:var(--blue);display:block;margin-bottom:10px}
.quote-cite{margin-top:34px;display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.quote-cite .who{font-family:var(--font-display);font-weight:700;letter-spacing:.1em;text-transform:uppercase;font-size:1.1rem}
.quote-cite .role{font-size:.85rem;color:var(--muted-on-dark)}
.quote-cite .div{width:1px;height:26px;background:var(--line-dark)}

/* =================================================================
   CTA / GO DEEPER
   ================================================================= */
.go-deeper{text-align:center}
.go-deeper .eyebrow{justify-content:center;margin-bottom:26px}
.go-deeper .eyebrow::before{display:none}
.go-deeper h2{font-size:clamp(3rem,11vw,9rem);margin-bottom:30px;line-height:.92}
.go-deeper p{max-width:46ch;margin:0 auto 38px;color:var(--muted)}
.dark .go-deeper p{color:var(--muted-on-dark)}

/* =================================================================
   PAGE HERO (interior pages)
   ================================================================= */
.page-hero{padding-top:150px;padding-bottom:clamp(50px,7vw,90px)}
.page-hero .eyebrow{margin-bottom:24px}
.page-hero h1{margin-bottom:26px;font-size:clamp(2.6rem,7.5vw,6rem)}

/* =================================================================
   FRANCHISE: detailed channel rows
   ================================================================= */
.chan-row{
  display:grid;grid-template-columns:0.85fr 1.15fr;gap:clamp(30px,5vw,80px);
  align-items:center;padding-block:clamp(50px,7vw,90px);
  border-top:1px solid var(--line);
}
.chan-row:first-of-type{border-top:none}
.chan-row.flip{grid-template-columns:1.15fr 0.85fr}
.chan-row.flip .chan-art{order:2}
.chan-art{
  aspect-ratio:1/1;border-radius:var(--radius);
  background:var(--white);border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;position:relative;overflow:hidden;
}
a.chan-art{text-decoration:none;transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s var(--ease)}
a.chan-art:hover{transform:translateY(-5px);box-shadow:0 26px 50px -30px rgba(0,0,0,.45);border-color:var(--ink)}
.chan-cta{
  display:inline-flex;align-items:center;gap:.6em;margin-top:28px;
  font-family:var(--font-display);font-weight:700;font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--ink);transition:color .25s var(--ease);
}
.chan-cta svg{width:22px;height:22px}
.chan-cta .arw{transition:transform .25s var(--ease)}
.chan-cta:hover{color:var(--blue-deep)}
.chan-cta:hover .arw{transform:translateX(4px)}
.chan-art .glyph{font-family:var(--font-serif);font-weight:900;color:var(--black);font-size:clamp(7rem,18vw,15rem);line-height:.8;letter-spacing:-.05em}
.chan-art .stamp{position:absolute;bottom:22px;font-family:var(--font-display);font-weight:700;text-transform:uppercase;letter-spacing:.2em;font-size:.72rem;color:var(--muted)}
/* channel logo image: drop-in for the .glyph text monogram, fills the tile at its current size */
.chan-mono .glyph-img,.chan-art .glyph-img{width:100%;height:100%;object-fit:cover;display:block}
/* square channel tile: scale the logo up so the monogram fills the tile like the old text glyph (linen edges clip cleanly) */
.chan-art .glyph-img{transform:scale(1.2)}
.chan-info .tag{
  display:inline-block;font-family:var(--font-display);font-weight:700;font-size:.72rem;
  letter-spacing:.14em;text-transform:uppercase;background:var(--blue);color:var(--ink);
  padding:5px 13px;border-radius:100px;margin-bottom:20px;
}
.chan-info h2{font-family:var(--font-display);font-weight:800;text-transform:uppercase;letter-spacing:-.015em;font-size:clamp(2rem,4.4vw,3.2rem);line-height:.98;margin-bottom:20px}
.chan-info .desc{font-size:1.1rem;line-height:1.6;color:var(--muted);max-width:54ch;margin-bottom:28px}
.chan-meta{display:flex;gap:40px;flex-wrap:wrap;border-top:1px solid var(--line);padding-top:24px}
.chan-meta div{}
.chan-meta .k{font-family:var(--font-display);font-weight:800;font-size:1.5rem;letter-spacing:-.02em}
.chan-meta .v{font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-top:4px;font-family:var(--font-display);font-weight:600}

/* =================================================================
   TEAM
   ================================================================= */
.founder{display:grid;grid-template-columns:1.05fr 0.95fr;gap:clamp(30px,5vw,64px);align-items:center}
.founder-photo{
  aspect-ratio:686/476;border-radius:var(--radius);overflow:hidden;position:relative;
  background:linear-gradient(160deg,#1a1a1e,#0b0b0c);border:1px solid var(--line-dark);
  display:flex;align-items:flex-end;
}
.founder-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.founder-photo .initials{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;font-family:var(--font-serif);font-weight:900;color:#26262b;font-size:9rem;letter-spacing:-.04em}
.founder-photo .nameplate{position:relative;z-index:2;padding:22px;color:#fff;width:100%;background:linear-gradient(180deg,transparent,rgba(0,0,0,.6))}
.founder-photo .nameplate b{font-family:var(--font-display);font-weight:700;letter-spacing:.04em;text-transform:uppercase;font-size:1rem}
.founder-photo .nameplate span{display:block;font-size:.8rem;color:var(--blue);margin-top:3px;letter-spacing:.1em;text-transform:uppercase;font-family:var(--font-display);font-weight:600}
.founder-info .tag{display:inline-block;font-family:var(--font-display);font-weight:700;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--blue-deep);margin-bottom:18px}
.founder-info h2{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:clamp(2rem,4vw,3rem);letter-spacing:-.015em;line-height:1;margin-bottom:8px}
.founder-info .role{font-family:var(--font-serif);font-style:italic;font-size:1.2rem;color:var(--blue-deep);margin-bottom:24px}
.founder-info p{font-size:1.05rem;line-height:1.65;color:var(--muted);margin-bottom:16px;max-width:58ch}

.team-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;max-width:960px}
a.member{display:block;color:inherit;text-decoration:none}
.member .pic{
  aspect-ratio:1/1;border-radius:var(--radius);overflow:hidden;position:relative;
  background:linear-gradient(160deg,#ece7dc,#ddd6c8);border:1px solid var(--line);
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),border-color .35s;
}
a.member:hover .pic{transform:translateY(-6px);box-shadow:0 22px 44px -26px rgba(0,0,0,.45);border-color:#0a66c2}
.member .pic img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.member .pic img.cutout{object-position:bottom center}
.member .pic .li{
  position:absolute;right:12px;bottom:12px;width:34px;height:34px;border-radius:50%;
  background:#0a66c2;color:#fff;display:flex;align-items:center;justify-content:center;
  opacity:0;transform:translateY(8px) scale(.9);transition:.3s var(--ease);
  box-shadow:0 8px 18px -8px rgba(0,0,0,.55);
}
.member .pic .li svg{width:17px;height:17px;fill:currentColor;display:block}
a.member:hover .li{opacity:1;transform:none}
.member h4{font-family:var(--font-display);font-weight:700;letter-spacing:.01em;font-size:1.12rem;margin-top:16px;transition:color .25s}
a.member:hover h4{color:#0a66c2}
.member .pos{font-size:.88rem;color:var(--muted);margin-top:3px}

/* LinkedIn affordance on founder */
a.founder-photo{text-decoration:none;color:#fff;transition:transform .4s var(--ease)}
a.founder-photo:hover{transform:translateY(-4px)}
.founder-photo .li{
  position:absolute;top:16px;right:16px;width:38px;height:38px;border-radius:50%;
  background:#0a66c2;color:#fff;display:flex;align-items:center;justify-content:center;z-index:3;
  opacity:0;transform:translateY(8px) scale(.9);transition:.3s var(--ease);box-shadow:0 8px 18px -8px rgba(0,0,0,.6);
}
.founder-photo .li svg{width:19px;height:19px;fill:currentColor;display:block}
a.founder-photo:hover .li{opacity:1;transform:none}
.li-link{
  display:inline-flex;align-items:center;gap:.55em;margin-top:10px;
  font-family:var(--font-display);font-weight:700;font-size:.78rem;letter-spacing:.08em;
  text-transform:uppercase;color:#0a66c2;transition:opacity .2s;
}
.li-link svg{width:16px;height:16px;fill:currentColor}
.li-link:hover{opacity:.72}

.open-roles{margin-top:60px;border-top:1px solid var(--line);padding-top:40px;display:flex;justify-content:space-between;align-items:center;gap:30px;flex-wrap:wrap}
.open-roles h3{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:clamp(1.4rem,3vw,2.2rem);letter-spacing:-.01em;max-width:18ch}
.open-roles p{color:var(--muted);max-width:40ch;margin-top:8px}

/* =================================================================
   IMAGE PLACEHOLDER (swap for real images later)
   ================================================================= */
.ph{
  position:relative;display:flex;align-items:center;justify-content:center;
  background:
    repeating-linear-gradient(135deg,rgba(0,0,0,.025) 0 12px,transparent 12px 24px),
    var(--paper-2);
  border:1px dashed var(--line);color:var(--muted);
  font-family:var(--font-display);font-weight:600;font-size:.72rem;
  letter-spacing:.12em;text-transform:uppercase;text-align:center;
}
.ph.on-dark{background:repeating-linear-gradient(135deg,rgba(255,255,255,.03) 0 12px,transparent 12px 24px),#161619;border-color:var(--line-dark);color:#6a6a70}
.ph .ico{display:block;font-size:1.4rem;margin-bottom:8px;opacity:.6}

/* =================================================================
   INVESTMENT CALLOUT (Goalhanger Ventures page)
   ================================================================= */
.invest{
  background:var(--blue);border-radius:var(--radius);
  padding:clamp(36px,5vw,64px);
  display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(30px,5vw,60px);align-items:center;
}
.invest .label{font-family:var(--font-display);font-weight:700;font-size:.74rem;letter-spacing:.2em;text-transform:uppercase;color:var(--blue-deep);margin-bottom:20px;display:flex;align-items:center;gap:.7em}
.invest .label::before{content:"";width:26px;height:2px;background:currentColor}
.invest h2{font-family:var(--font-display);font-weight:800;text-transform:uppercase;letter-spacing:-.015em;line-height:1.02;font-size:clamp(1.8rem,3.6vw,2.8rem);color:var(--ink)}
.invest .quote{display:flex;gap:24px;align-items:center}
.invest .q-photo{flex:0 0 124px;width:124px;aspect-ratio:4/5;border-radius:12px;overflow:hidden;background:#cdd3f2;box-shadow:0 0 0 1px rgba(20,20,22,.10)}
.invest .q-photo img{width:100%;height:100%;object-fit:cover;object-position:top center;display:block}
.invest .q-text{border-left:3px solid var(--ink);padding-left:22px;min-width:0}
.invest .quote p{font-family:var(--font-serif);font-style:italic;font-size:clamp(1.1rem,1.8vw,1.4rem);line-height:1.4;color:var(--ink)}
.invest .quote .by{font-family:var(--font-display);font-style:normal;font-weight:700;text-transform:uppercase;letter-spacing:.08em;font-size:.8rem;margin-top:18px;color:var(--ink)}
.invest .quote .by span{display:block;font-weight:500;letter-spacing:.04em;text-transform:none;color:#3a3f7a;font-family:var(--font-body);font-size:.85rem;margin-top:3px}

/* =================================================================
   PRESS CARDS
   ================================================================= */
.press-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.press-card{
  display:flex;flex-direction:column;background:var(--white);
  border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease);
}
.press-card:hover{transform:translateY(-6px);box-shadow:0 20px 40px -24px rgba(0,0,0,.4)}
.press-card .shot{aspect-ratio:3/2;border:none;border-bottom:1px solid var(--line)}
.press-card img.shot{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;object-position:center;background:var(--paper-2);flex:none}
.press-card .pc-body{padding:22px 22px 24px;display:flex;flex-direction:column;flex:1}
.press-card .outlet{font-family:var(--font-display);font-weight:700;font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--blue-deep)}
.press-card h3{font-family:var(--font-display);font-weight:700;font-size:1.12rem;line-height:1.2;letter-spacing:-.01em;margin:12px 0 14px;color:var(--ink)}
.press-card .meta{margin-top:auto;display:flex;justify-content:space-between;align-items:center;padding-top:16px;border-top:1px solid var(--line)}
.press-card .date{font-size:.78rem;color:var(--muted)}
.press-card .read{font-family:var(--font-display);font-weight:700;font-size:.74rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink);display:inline-flex;gap:.5em;align-items:center}
.press-card:hover .read{color:var(--blue-deep)}
.press-card:hover .read .arw{transform:translateX(3px)}
.press-card .read .arw{transition:transform .25s var(--ease)}

/* =================================================================
   GOALHANGER SHOWS ROW
   ================================================================= */
.shows-row{display:grid;grid-template-columns:repeat(6,1fr);gap:16px}
.show-tile{
  position:relative;aspect-ratio:1/1;border-radius:12px;overflow:hidden;
  background:linear-gradient(160deg,#1c1c20,#0b0b0c);border:1px solid var(--line-dark);
  display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;
  padding:16px;color:#fff;transition:transform .35s var(--ease),border-color .35s;
}
.show-tile:hover{transform:translateY(-5px);border-color:var(--blue-deep)}
.show-tile.has-img{padding:0;background:#0b0b0c}
.show-tile .cover{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.show-tile .pre{font-family:var(--font-display);font-weight:600;font-size:.6rem;letter-spacing:.18em;text-transform:uppercase;color:var(--blue)}
.show-tile .nm{font-family:var(--font-serif);font-weight:900;font-size:clamp(1.1rem,2vw,1.5rem);line-height:1;margin-top:6px;letter-spacing:-.02em}
.show-tile .host{font-size:.66rem;color:var(--muted-on-dark);margin-top:10px;line-height:1.3}
.shows-note{text-align:center;color:var(--muted-on-dark);font-size:.82rem;margin-top:26px}

/* =================================================================
   PARTNERSHIPS: why-partner cards
   ================================================================= */
.why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.why-card{
  background:var(--blue);border:1px solid transparent;border-radius:var(--radius);
  padding:36px 32px 38px;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease);
}
.why-card:hover{transform:translateY(-6px);box-shadow:0 24px 46px -26px rgba(73,84,184,.5)}
.why-card h3{font-family:var(--font-display);font-weight:700;font-size:1.3rem;line-height:1.12;letter-spacing:-.01em;margin-bottom:12px;color:var(--ink)}
.why-card p{color:#3a3f7a;font-size:.96rem;line-height:1.55}
.why-card.w1{background:var(--white)}
.why-card.w3{background:var(--paper-2)}
.why-card.w1 p,.why-card.w3 p{color:var(--muted)}

/* =================================================================
   PARTNERSHIPS: who's watching (audience split)
   ================================================================= */
.aud-split{display:grid;grid-template-columns:0.9fr 1.1fr;gap:clamp(34px,5vw,80px);align-items:start}
.aud-intro h2{margin:22px 0}
.aud-intro .eyebrow{margin-bottom:0}
.trait-list{border-top:1px solid var(--line)}
.trait{
  display:grid;grid-template-columns:1fr 1.35fr;gap:24px;align-items:baseline;
  padding:22px 0;border-bottom:1px solid var(--line);
}
.trait .t-k{font-family:var(--font-display);font-weight:700;font-size:1.02rem;letter-spacing:-.005em;color:var(--ink);position:relative;padding-left:24px}
.trait .t-k::before{content:"";position:absolute;left:0;top:.62em;width:12px;height:2px;background:var(--blue-deep)}
.trait .t-v{color:var(--muted);font-size:.95rem;line-height:1.5}

/* =================================================================
   PARTNERSHIPS: process steps (dark) + backed-by strip
   ================================================================= */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(24px,4vw,48px)}
.step{border-top:2px solid var(--line-dark);padding-top:24px}
.step .sn{font-family:var(--font-display);font-weight:800;font-size:1.4rem;letter-spacing:-.02em;color:var(--blue)}
.step h3{font-family:var(--font-display);font-weight:700;text-transform:uppercase;letter-spacing:.02em;font-size:1.25rem;margin:14px 0 12px;color:#fff}
.step p{color:var(--muted-on-dark);font-size:.96rem;line-height:1.55}
.backed-strip{margin-top:clamp(56px,8vw,90px);border-top:1px solid var(--line-dark);padding-top:clamp(40px,6vw,64px)}
.backed-line{font-family:var(--font-display);font-weight:600;font-size:clamp(1.15rem,2.1vw,1.6rem);line-height:1.3;letter-spacing:-.01em;color:#fff;max-width:46ch}
.backed-line strong{font-weight:700}
.backed-line em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--blue)}

/* =================================================================
   FOOTER
   ================================================================= */
.site-footer{background:var(--black);color:var(--white);padding-top:clamp(60px,8vw,100px);padding-bottom:40px}
.footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;padding-bottom:60px;border-bottom:1px solid var(--line-dark)}
.footer-brand .logo{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:1.5rem;line-height:.92;letter-spacing:-.01em}
.footer-brand p{color:var(--muted-on-dark);margin-top:18px;max-width:34ch;font-size:.95rem}
.footer-brand .backed{margin-top:24px;color:var(--muted-on-dark)}
.footer-brand .backed b{color:#fff}
.footer-col h5{font-family:var(--font-display);font-weight:700;text-transform:uppercase;letter-spacing:.14em;font-size:.72rem;color:var(--muted-on-dark);margin-bottom:20px}
.footer-col a,.footer-col span{display:block;color:#e7e7ea;font-size:.95rem;margin-bottom:12px;transition:color .25s}
.footer-col a:hover{color:var(--blue)}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;padding-top:30px}
.footer-bottom p{color:#6a6a70;font-size:.82rem}
.footer-bottom .socials{display:flex;gap:22px}
.footer-bottom .socials a{font-size:.82rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted-on-dark);font-family:var(--font-display);font-weight:600}
.footer-bottom .socials a:hover{color:#fff}

/* =================================================================
   REVEAL ANIMATION
   ================================================================= */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}
.reveal.d2{transition-delay:.16s}
.reveal.d3{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}

/* =================================================================
   RESPONSIVE
   ================================================================= */
@media (max-width:980px){
  .eco-grid,.phase-grid,.why-grid{grid-template-columns:1fr 1fr}
  .aud-split{grid-template-columns:1fr;gap:34px}
  .steps{grid-template-columns:1fr;gap:0}
  .step{padding-bottom:24px}
  .step:last-child{padding-bottom:0}
  .stats{grid-template-columns:1fr 1fr;gap:40px 24px}
  .team-grid{grid-template-columns:1fr 1fr 1fr}
  .press-grid{grid-template-columns:1fr 1fr}
  .shows-row{grid-template-columns:repeat(3,1fr)}
  .invest{grid-template-columns:1fr;gap:30px}
  .footer-top{grid-template-columns:1fr 1fr}
  .footer-brand{grid-column:1/-1}
  .thumbs{grid-template-columns:1fr 1fr}
}
@media (max-width:760px){
  .nav{
    position:fixed;inset:0 0 0 auto;width:min(82vw,360px);
    background:var(--black);color:#fff;flex-direction:column;justify-content:center;
    align-items:flex-start;gap:30px;padding:40px var(--gutter);
    transform:translateX(100%);transition:transform .4s var(--ease);
  }
  body.menu-open .nav{transform:none}
  .nav a.link{color:#fff;font-size:1.1rem}
  .nav a.link.active{color:var(--blue)}
  .nav a.link.active::after{background:var(--blue)}
  .nav .header-cta{flex-direction:column;align-items:flex-start;gap:18px;margin-top:10px}
  .nav .btn-dark{background:var(--white);color:var(--black)}
  .nav .btn-dark:hover{background:var(--blue)}
  .menu-toggle{display:flex}
  body.menu-open .menu-toggle span{background:var(--ink)}
  .nav-backdrop{position:fixed;inset:0;background:rgba(0,0,0,.4);opacity:0;visibility:hidden;transition:.3s;z-index:99}
  body.menu-open .nav-backdrop{opacity:1;visibility:visible}
  .eco-grid,.phase-grid,.team-grid,.press-grid,.why-grid{grid-template-columns:1fr}
  .shows-row{grid-template-columns:1fr 1fr}
  .trait{grid-template-columns:1fr;gap:6px}
  .chan-row,.chan-row.flip,.founder{grid-template-columns:1fr}
  .chan-row.flip .chan-art{order:0}
  .spectrum{grid-template-columns:1fr;border-top:none}
  .spec-col{border-top:2px solid var(--line-dark)}
  .spec-col::before{display:none}
  .stats{grid-template-columns:1fr 1fr}
  .founder{gap:30px}
  .invest .quote{flex-direction:column;align-items:flex-start;gap:20px}
  .invest .q-photo{width:108px;aspect-ratio:1/1}
  .invest .q-text{border-left:none;padding-left:0;border-top:3px solid var(--ink);padding-top:18px}
}
@media (max-width:480px){
  .thumbs{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr}
  .team-grid{grid-template-columns:1fr 1fr}
}